10 YEARS COOPERATION
10 YEARS COOPERATION WITH KTM – SUCCESS UNITES 10 YEARS COOPERATION WITH KTM – SUCCESS UNITES KTM is unwavering in pursuing its corporate philosophy “Ready to Race” around the world, continually adding innovative products to its portfolio. The company’s strategy has been a clear winner. Whether in racing or vehicle manufacturing, being among the best demands top performance every time. And that was the perfect starting point for a technology partnership with the lubrication pros at MOTOREX. The two companies have collaborated closely for over ten years, leaving an orange and green trail of successes behind them. Based in Mattighofen, Austria, KTM Sportmotorcycle AG produces and develops race-ready off-road and street motorcycles. KTM products are currently distributed worldwide via 25 distributors and two joint ventures in Dubai and New Zealand to some 1,200 independent dealers. Since 1995 the HUSABERG motorcycle brand has also been part of KTM. “Only one can become world champion – MOTOREX always has the best and fastest solution in the field of lubricants!” Pit Beirer, Head of Motorsports KTM A DYNAMIC START When the relationship was first formed in 2002, no one yet suspected how far it would reach. The first step was to analyse the KTM factory team’s lubrication needs and compile lubrication plans. Soon thereafter, following some testing, the first riders were taking MOTOREX to the starting line of the world championships! Over time, the relationship proved so fruitful that more and more areas of mutually beneficial collaboration between the companies emerged. Today the companies work together in the following four areas: • Development • Racing • OEM/factory filling • Export markets 8
10 YEARS COOPERATION WITH KTM – SUCCESS UNITES and improving the latest advances in materials and technology under the toughest conditions. That’s why KTM’s corporate philosophy is “Ready to Race”. Insights gained in racing flow directly into mass production. “For years KTM and MOTOREX have been among the coolest labels on the US off-road motorcycle scene.” Jon Eric Burleson, KTM USA The direct collaboration between the two companies’ research and development departments is especially fruitful. RACING AS TEST LAB What better environment for testing an engine and chassis to the extreme than a racetrack or off-road racecourse? What better test lab for pre-market development? And what better way for engineers to show off what they can do? KTM, MOTOREX and their entire workforces are driven by passion, fascination and the will to keep getting better. MOTOREX motor sport lubricants are specifically designed for the gruelling racing environment. It goes without saying that dependability and squeezing out every last drop of performance are key. Besides the factory teams, private teams on KTM bikes are also keen to benefit from the development collaboration. That’s why various special oils bearing the unmistakable orange KTM racing label were developed. KTM’s motor racing department was involved in creating such racing fluids as the thoroughbred KTM RACING 4T SAE 10W/60 engine oil and state-of-the-art KTM RACING PRO 4T 5W/30, among others. 120 WORLD CHAMPIONSHIP TITLES During the past ten years of collaboration with MOTO- REX, KTM and HUSABERG have brought home an astonishing 120 world championship trophies in a wide range of categories – over half of all the world championships this fervent racing brand has ever won. Not to mention countless victories in national series. This string of successes is testimony to the key role that racing has long played for the KTM and MOTOREX brands. Motor sports offer the ideal environment for testing WORLD TRAVELLING COMPANIONS Today KTM is represented on every continent and in 65 countries around the globe. MOTOREX’s accomplishments in liquid form are along for the ride. From the very beginning, the collaboration with KTM has been highly visible on racing motorbikes and in targeted marketing activities. More recently countries that MOTOREX does not yet serve have been supplied with the appropriate MOTOREX lubricants and care products through the KTM distribution network. This has piqued the interest of quality-conscious motorcycle fans, and motivated MOTOREX importers are emerging in new countries all the time. It would seem that the secret of both companies’ success is their basic philosophy of always striving for better and better solutions. It is no accident that KTM last year sold more motorcycles than ever before. There is no shortage of ideas and innovations, and the second decade of collaboration is already off to a promising start! • www.ktm.com There’s no halfway in racing: MOTOREX products are tested relentlessly. 9
