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MOTOREX Magazine 2022 122 EN

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POWERSPORTS ELECTRIC-POWERED 2-WHEELERS COLLABORATION WITH PIERER MOBILITY The PIERER Mobility Group’s products include not only well-known combustion engine motorcycle brands such as KTM, HUSQVARNA, and GASGAS, but also zero-emission electric two-wheelers. PIERER Mobility’s electric bicycle transportation initiatives have made the group Europe's leading “powered two-wheeler” (PTW) manufacturer. MOTOREX brings expertise in lubrication and care to the collaboration. WELS Vienna Salzburg Innsbruck Graz Thanks to rapid advances in e-bikes and e-scooters, the worlds of conventional motorcycles and electric vehicles are clearly converging swiftly. Combustion and electric bikes are increasingly being sold under the same roof, leading to strong market growth and giving rise to new needs within the industry. Having proven its strengths as a partner in collaboration with the KTM Group (motorcycles), MOTOREX is contributing its expertise in lubrication and care. The focus is on readily biodegradable products to keep bikes running smoothly while ensuring high environmental sustainability. As a result, MOTOREX and PIERER Mobility have entered into a global cooperation agreement. 14

© PIERER E-Bikes GmbH THREE BRANDS Electric bicycles made by PIERER E-Bikes GmbH of Wels, Austria are sold under the HUSQVARNA E-Bicycles, GASGAS E-Bicycles, and R Raymon brands. POSITIONING PIERER Mobility covers a range of market segments with the HUSQVARNA E-Bicycles, GASGAS E-Bicycles, and R Raymon E-Bicycles brands. The HUSQVARNA (premium) and GASGAS (competition) brands address specialized interests, while R Raymon generates higher volumes for the manufacturer by serving the broader two-wheeler community. MOTOREX INSIDE The collaboration between PIERER Mobility and MOTOREX is a key milestone in the development of lubricant technology aspects of electric transportation on two wheels. MOTOREX has the following aims for the collaboration: • Ensure trouble-free operation of current and future e-bike technologies • Focus on biodegradability • Heighten the fun factor through optimum functionality With years of successful worldwide distribution, the comprehensive BIKE LINE from MOTOREX is the clear first choice for PIERER Mobility. • MOTOREX MAGAZINE 122 I JANUARY 2022 15



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