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MOTOREX Magazine 2020 117 EN

  • Text
  • Sunil
  • Engines
  • Lubrication
  • Oils
  • Products
  • Motor
  • January
  • Lubricant
  • Hydraulic
  • Motorex

SOCIAL MEDIA CONNECTING

SOCIAL MEDIA CONNECTING WITH THE AUDIENCE Compiling and presenting up-to-date information on social networks has become a must for companies today. Engaging in these channels is part of MOTOREX’s strategy to enhance the familiarity and emotional appeal of the brand. Whether on Facebook, Instagram, or YouTube, the MOTOREX fan community is getting bigger all the time. To get information about current events related to the company and its products to the audience quickly and in a consumer-friendly fashion, MOTOREX also involves its distribution and racing partners. PARTNERSHIP IS KEY Fans and followers want to be entertained and inspired. That’s why marketing planning always includes generating social media content – and why it’s an element in every company partnership. The MOTOREX importers in Thailand, Australia, Spain and the United States are particularly active and contribute significantly to our shared efforts to build familiarity and image. Unlike traditional advertising, the sights and sounds in social media offer direct glimpses and convey authentic stories. The more directly the fan community is involved in what’s happening, the greater the value generated and the more active the community’s participation. To accommodate various interests, each channel carries content in the most appropriate languages. The focus is on different types of content: • racing news from around the globe • stories and activities of brand ambassadors • user videos that provide value for consumers • introduction of new products and their everyday use • celebrations of success stories • announcements of and reports from appearances at trade shows and events • general news and the MOTOREX brand SIGNIFICANT REACH MOTOREX produced and published 760 items on social media channels in 2019. The total length of all videos produced was nearly three hours. These efforts resulted in some 200,000 interactions with customers and fans. • Check them out now, subscribe, and join the conversation! facebook.com/ MOTOREXOil facebook.com/ MOTOREXPowersports instagram.com/ motorex_powersports instagram.com/ motorex_bike/ youtube.com/ MOTOREXOil 20

PRACTICE TELESCOPIC LOADER ARMS HYDRAULIC CYLINDERS GATE TRACKS AWNING JOINTS DUAL LUBRICATION WORKS BETTER The new MOTOREX PTFE Grease Spray 2002 combines the benefits of a grease spray and a solid PTFE lubricant. The result is effective, long-lasting, reliable lubrication. New high-performance MOTOREX PTFE Grease Spray 2002 is the perfect choice for lubrication points exposed to dust, water, or vibrations under extreme loads and severe conditions. DUAL EFFECT MOTOREX PTFE Grease Spray 2002 forms a securely adhering, water-resistant lubricant film in no time. The penetrating synthetic grease suffuses quickly while also carrying PTFE solid lubricant flakes to the lubrication point. The flakes have excellent damping and dry-running characteristics. Even if the lubricant grease film becomes exhausted due to delayed servicing or other factors, the PTFE particles remain at the lubrication point. The material’s excellent adhesion properties and fulling resistance also completely eliminate undesirable stickslip behavior. EXTREMELY VERSATILE MOTOREX sprays are liquid tools in a can. They have an extremely wide range of uses and get the job done with a simple press of the spray nozzle. MOTOREX PTFE Grease Spray 2002 is ideal for the highly stressed lubrication points found in vehicles and machinery in all kinds of applications. MOTOREX PTFE Grease Spray 2002 is also effective in eliminating annoying creaking, cracking, and squeaking noises. For more information about the new spray in the 500-ml can, just ask your MOTOREX sales representative. • VERY GOOD ADHESION PREVENTS STICK-SLIP BEHAVIOR GOOD SHEAR STABILITY AND HIGH PRESSURE RESISTANT HIGHLY WATER-RESISTANT PROTECTS AGAINST WEAR AND CORROSION EASY DISPENSING THANKS TO WHITE COLOR MOTOREX MAGAZINE 117 I JANUARY 2020 21

MOTOREX MAGAZINE

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