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MOTOREX Magazine 2018 112 EN

REPORT CONTINUED Swedish

REPORT CONTINUED Swedish factory rider Bill Nilsson captured the first Motocross Grand Prix World Championship for Husqvarna in 1960. Husqvarna’s amazing reputation goes back to the Motocross successes of the wild 1960s and 70s. With the latest technology and in the legendary Swedish colors, Husqvarna returned to its roots for the 2016 models with the 701 SUPERMOTO street machine. The Husqvarna brand has a long pedigree in the motorcycle world. Motorcycles have been manufactured in Huskvarna, Sweden since 1903. Back then, though, they were more like mopeds: Swedish engineers started by buying in a 1.5 hp one-cylinder engine and mounting it on a Husqvarna bicycle! “The collaboration with Husqvarna Motorcycles encompasses all of the key components for a shared success.” Edi Fischer, CEO MOTOREX-BUCHER Group AG MOTOR RACING IN THEIR DNA Competing with other motorcycle manufacturers comes naturally: Husqvarna got involved in racing early, scoring the first victory in the company’s history at the Novemberkåsan race in 1916. On a Husqvarna 500, developed in-house with a four-stroke V2 OHV engine, Sweden’s Gunnar Kalén defeated the entire global elite to win the European Motorcycle Grand Prix in the 500-cc class in his home town of Saxtorp in 1933. After the war a new form of motorcycle racing became popular in Europe, eventually dubbed “Moto-Cross” in Belgium. Bill Nilsson won the first motocross world championship for Husqvarna in 1960. BOOSTING ONE ANOTHER’S CAPABILITIES Husqvarna Motorcycles (1903) and MOTOREX (1917) each have over 100 years of expertise in their respective domains. The two partners bring their combined experience and ability to bear in the areas of • Research and development • Racing • OEM/factory filling • Aftermarket 12

Well-placed: Husqvarna Motorcycles factory teams are represented in every major offroad racing class! MOTOREX motor oils and transmission fluids are not just used in racing, but also for initial filling of all stock Husqvarna motorcycles. In addition, numerous care and maintenance products from the extensive MOTO LINE are recommended to customers and distributed through the worldwide Husqvarna dealer network. Imbued with pioneering spirit and innovative power, countless racing triumphs and a commitment to premium supplier status bring the collaborators together. ROCKSTAR ENERGY HUSQVARNA FACTORY RACING TEAM In founding the global Rockstar Energy Husqvarna Factory Racing Team for the 2016 season, Husqvarna Motorcycles further strengthened its worldwide presence in every offroad discipline. The big day for the new partnership between MOTOREX and the Rockstar Energy Husqvarna Factory Racing Team came on January 6, 2018 when the partners faced the international competition together for the first time on three continents, in the 2018 Dakar Rally, the US Supercross “With MOTOREX we have a lubricant partner at our side who we can depend on one hundred percent.” Diego Clement, Head of Motorsport, Husqvarna Motorcycles Series and the SuperEnduro world championship. A logistical challenge, successfully mastered through the passionate dedication of everyone involved on both sides. MOTOREX MAGAZINE 112 I MAY 2018 13

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