Views
3 years ago

MOTOREX Magazine 2017 110 EN

  • Text
  • Motorex
  • Products
  • Lubricants
  • Langenthal
  • Bucher
  • Lubricant
  • Oils
  • Motor
  • Swiss
  • Moto
17_0067_Magazine_EN

REPORT The company’s

REPORT The company’s new building at Bern-Zürich-Strasse 31 in Langenthal, 1945. 1944 NEW BUILDING IN LANGENTHAL Termination of the still-modest enterprise’s lease on the Bützberg property in 1943 is a serious blow. With the war in full swing, the company finds itself in urgent need of a roof over its head. Although no suitable structure is found, a vacant lot is available in Langenthal. Edy Bucher, son of Rosa and Arnold Bucher, joins the seven-employee family company in 1944. 6

OIL BECOMES MOTOREX Although lubrication technology is everywhere in modern life, it remains all but invisible from the outside. Developing and producing a lubricant perfectly suited for a given application takes many process steps and considerable knowledge. © fotolia.com 1. REFINED REFINING Besides crude oil, a growing number of alternative products (synthetic fluids, plant oils, etc.), each with its own beneficial characteristics, are being used as base oils in lubricants. In conventional production, appropriate base oil types are distilled in fractionation towers, which can reach heights of up to 60 meters. Along with fuels, this is where the base oils for lubricants originate. Through the choice of raw materials and subsequent processing, the final product’s most important basic properties such as viscosity (flow behavior), pour point (lowest temperature at which the oil will flow) and flash point (ignition temperature) are already determined. 25,000 ACTIVE CUSTOMERS 2. TO LANGENTHAL BY RAIL Base oils meeting the required specifications are shipped directly to Langenthal in 20,000 to 50,000-liter tank cars and road tankers. At a special unloading terminal, the shipment is pumped out after a sample has been analyzed in the plant. 1947 REX BECOMES MOTOREX As motorization expands rapidly, the company seeks to underscore its leadership as a supplier of lubricants. In 1947 the MOTO element (motare is Latin for “to move back and forth”) is added to the REX brand (Latin for king). MOTOREX also offers a compelling quality guarantee. MOTOREX MAGAZINE 110 I MAY 2017 7

MOTOREX PORTRAIT

MOTOREX MAGAZINE

MOTOREX Magazine - Deutsch

MOTOREX Magazine - Français

MOTOREX Magazine - English

BROCHURES