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MOTOREX Magazine 2017 110 EN

  • Text
  • Motorex
  • Products
  • Lubricants
  • Langenthal
  • Bucher
  • Lubricant
  • Oils
  • Motor
  • Swiss
  • Moto
17_0067_Magazine_EN

MILESTONES

MILESTONES CONTENTS MILESTONES 4 Milestones from 1917 to 2017 REPORT 6 Oil becomes MOTOREX INTERVIEW 10 Where does the green path lead? PEOPLE 14 We are MOTOREX WORLDWIDE 18 The demand for quality knows no borders POWERSPORTS 24 Eyes on more than just the title 26 Comic Picture : Sunrise over Langenthal Arnold Bucher 1917 BÜTZBERG World War I is still raging when a small factory in the Welschland district of Bützberg in the Canton of Bern begins producing shoe and floor care products on December 3, 1917. Raw materials can be stored outdoors without any qualms, and visits to customers are made by bicycle. In 1920 Arnold Bucher joins the company and the REX brand is born. 4

1917 MOTOREX MILESTONES 2017 MOTOREX looks back on 100 years of tradition and innovation. Join us as we use the following pages to explore the milestones in the MOTOREX success story. Over the decades, what began with floor and shoe care products made by hand over a wood fire has developed into Switzerland’s biggest international lubricant producer. This special centenary issue of the magazine features MOTOREX milestones scattered throughout its pages. 1938 BUCHER’S REX Along with the products manufactured in-house, the company also sells a colorful array of merchandise such as steel wool, cleaning cloths, parquet sealants, leather care products and furniture polish. Early engines deliver mechanical horsepower and need lubrication. The first ready-made motor oils are imported from the United States and sold under the name Metanol. The company is renamed BUCHER + CIE AG. MOTOREX MAGAZINE 110 I MAY 2017 5

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