3 years ago

MOTOREX Magazine 2017 110 EN

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ISSUE 110 I MAY 2017 I 100 YEARS OF BUCHER-MOTOREX : THANK YOU VERY MUCH ! Dear customers Dear readers Upon reaching the venerable old age of 100, one is inclined both to look back at the past and to ask oneself what the future might bring. As an independent Swiss family enterprise, we never forget that our business started out small and facing indescribably difficult circumstances. Our forebears had to fight for every order. The first and second generation of the owner families had to work particularly hard while making many sacrifices. Two world wars, the Great Depression, and turbulence in the commodity markets all left their marks. Thanks to a strong capacity for innovation coupled with entrepreneurial farsightedness, a readiness to embrace change, renewal, and bold investment in the production site at Langenthal, MOTOREX is still in great shape even after 100 years. The 100 MOTOREX green candles atop our birthday cake fill us with joy and gratitude. This is the perfect moment to express our sincere and heartfelt thanks to everyone connected with MOTOREX. First of all we thank our loyal customers at home and abroad who have trusted MOTOREX as a dependable business partner, often over several generations. Along with helpful external organizations and reliable suppliers, our steadfast companions along the road currently include some 350 dedicated employees. MOTOREX’s success is thanks to all of you. You’re the ones who have made it possible for our corporate group to keep growing and thriving for a whole century. Our gaze directed toward the future, we continue to focus on our established business, do not tolerate speculation, and will always create honest value in everything we do. The MOTOREX Group rests on strong, financially sound pillars. We have always been close to our customers, innovative, and committed to quality, and so we remain. Throughout the next century we will remain true to our principles: INDEPENDENT, UNIQUE, GENUINE. Yours Monique Regenass-Bucher President of the Board BUCHER-MOTOREX Holding AG Edi Fischer Chief Executive Officer BUCHER-MOTOREX Group Peter Regenass-Bucher President of the Board BUCHER AG LANGENTHAL IMPRESSUM Editor: BUCHER AG LANGENTHAL I MOTOREX Lubrication I Bern-Zürich-Strasse 31 I CH-4901 Langenthal I Tel. +41 (0)62 919 75 75 I Fax +41 (0)62 919 75 95 I Customer service by phone. Advice and problem solving also in German, French and Italian I Overall responsibility for content: Linda Hüsemann I Language versions: Published in German, English, French and Swedish. I Total print run: 70,000 copies I Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne I Translation: BMP Translations AG, Basel I Graphics and prepress: BURKI SCHERER AG, Oftringen I Printing: Merkur Druck AG, Langenthal I Text contributions may be used when source is indicated. I MOTOREX ® and all employed product names are internationally protected trade marks. I No responsibility is accepted for printing errors or changes in the technical data. MOTOREX MAGAZINE 110 I MAY 2017 3



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