INTERVIEW 1970–1974
INTERVIEW 1970–1974 EXPANSION ON MANY LEVELS Ground is broken on March 20, 1970, and two years later the new production building is ready for occupancy. The new Tank Storage Facility 1 now has its own rail siding, greatly easing international procurement of base oils in tank cars. Further expansion projects such as Tank Storage Facility 2 follow. Storage capacity grows to 5.3 million liters. In 1973 MOTOREX AG is founded as a joint venture with industrial firm Rudolf Fuchs KG in Mannheim, Germany. Helen Bucher, daughter of Claudine and Edy Bucher, joins the company in 1974. One year later the company has 52 employees. 10
WHERE DOES THE GREEN PATH LEAD? been in the hands of the same family since 1917, and ever since then the owners have pursued a long-term corporate philosophy based on fairness. Another factor is a firm commitment to quality, not only in connection with the products themselves, but also as regards quality of advising and customer service. For example, all of our sales advisors specialize in customers in a specific technical domain. This gives them a better understanding of customer needs and the ability to find just the right lubrication solution in our very broad and deep product range. And third, if the right solution doesn’t exist, we enjoy tackling that sort of challenge and offering customers a hand with innovative new and improved products. Edi Fischer (CEO BUCHER-MOTOREX Group) Mr. Fischer, you’ve been CEO of the BUCHER-MOTOREX Group since 2007, and are responsible for the fate of this successful family business. MOTOREX is currently celebrating its centenary. What is the secret of MOTOREX’s success? We have a lot going for us as a company. For one thing, the owners know the business very well. MOTOREX has Developing and producing lubricants is one of MOTOREX’s core competencies. Because technology and the needs of society are constantly changing, the aspects to consider can span a wide range. How does MOTOREX deal with that? For a business of our size we have an exceptionally large and well-qualified research and development department. Given our level of specialization and the fact that we have 2500 or so formulas, it’s definitely something we need. 1979 THE FIRST SPRAYS Much of the work on the aerosol filling line that starts operations in 1979 is still done by hand. Development and production of sprays is a welcome second pillar at MOTOREX. Peter Regenass joins the company in 1978. MOTOREX MAGAZINE 110 I MAY 2017 11
