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CONTENTS EDITORIAL NEWS 4 News at and about MOTOREX WHAT’S NEW 6 Separating and protecting: MOTOREX release agents MOTOR OIL 8 Pointing the way: the complete range of motor oils REPORT 10 X-ray vision of the future with SwissFEL EXPORT 14 Moto3 World Championship: HUSQVARNA in the race INSIDE 16 MOTOREX regional managers then and now INDUSTRY 18 (SWISS)COOL solution for a new record PRACTICE 20 ROTAC BIO 100 hammer drill oil NORDIC 21 New team members at MOTOREX NORDIC AB BOX 22 Cool ideas/Did you know …/Comic Dear customers and readers NEW THINGS COME, BUT GOOD THINGS REMAIN “Panta rhei – everything flows.” We’ve known it since the days of Greek philosopher Heraclitus (460 BC). Standing still is impossible on this planet of ours. We continually face new challenges, develop new ways of doing things and seek new answers. But is all this truly necessary? Do we really have to keep finding new ways of doing things? The article “X-ray vision of the future” on page 10 answers this question with an unequivocal “yes” as it reveals how the well-known Paul Scherrer Institute constantly breaks new ground. The SwissFEL (Free Electron Laser) is currently being built with the help of specialized companies. The facility will open the door to new scientific discoveries and bring a range of benefits to society as a whole. This major project also demonstrates how innovative solutions always involve interdisciplinary collaboration and depend on flexible and high-performing industry partners. “Panta rhei” – the world of lubrication is also in constant flux, and MOTOREX moves with the times here too. Our regional managers are a good example of how customer relations have developed over the years. “New things come, but good things remain.” Certain success factors seem to outlast all the changes and vicissitudes of the times. And this is true as much of research as of sales. The driving force is always the curiosity and passion for discovery and the joy and thrill of coming together to make things happen. We let these qualities drive us so we can always offer you, our valued customers, expert advice and the best possible products and services. And that will remain so in the future. I wish you every satisfaction and success in your daily work with our MOTOREX products! Martin Basler, Head of Sales for Switzerland and Member of Management BUCHER AG LANGENTHAL IMPRESSUM Editor: BUCHER AG LANGENTHAL I MOTOREX Lubrication I Bern-Zürich-Strasse 31 I CH-4901 Langenthal I Tel. +41 (0)62 919 75 75 I Fax +41 (0)62 919 75 95 I Customer service by phone. Advice and problem solving also in German, French and Italian I Overall responsibility for content: Manuel Gerber, Head of Marketing I Language versions: Published in German, English, French and Swedish. I Total print run: 60,000 copies I Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne I Translation: BMP Translations AG, Basel I Graphics and prepress: Burki & Scherer AG, Oftringen I Printing: Merkur Druck AG, Langenthal I Text contributions may be used when source is indicated. I Cover photo: Progress through high tech I MOTOREX ® and all employed product names are internationally protected trade marks. I No responsibility is accepted for printing errors or changes in the technical data. MOTOREX MAGAZINE 102 I JULY 2014 3
