4 years ago

MOTOREX Magazine 2014 101 EN

  • Text
  • Motorex
  • Alpine
  • Motor
  • Vehicles
  • Winn
  • April
  • Hydraulic
  • Marketing
  • Corex
  • Polar


THREEFOLD SAVINGS. THE NEW MOTOREX NEXUS FE SAE 5W/30. Reduce fuel costs, CO 2 emissions and maintenance costs. Our latest low-lubricity motor oil improves fuel efficiency and decreases CO 2 emissions by lowering friction resistance. What’s more, it reduces maintenance and repair costs by offering maximum protection against wear. Find out more about how MOTOREX can help you save in three ways at:

CONTENTS EDITORIAL NEWS 4 News at and about MOTOREX WHAT’S NEW 6 ARGE Tunnel Rosshäusern: Ever onward IN EXPERT HANDS MOTOR OIL 8 Versatile and economical: ALPINE EXTREME SAE 5W/30 REPORT 10 TCS patrol: Assistance on call Dear readers Everyone who works at MOTOREX is committed to creating benefits for customers – with their heads, hands, hearts, and the right products. You’ll also find this mindset among TCS patrols. These “helpers in yellow” come to the aid of motorists in all sorts of disagreeable situations some 300,000 times a year. Find out more about them in the report in this issue. EXPORT 14 Up and away with Winn Marketing Sweden INSIDE 16 Filling with maximum flexibility MOTOREX is truly committed to generating benefits for customers not only in Switzerland, but in 75 countries around the world. In an age when multinational lubricant manufacturers have lost interest in the so-called “small markets” such as Switzerland and Austria, MOTOREX’s skills are much in demand. Our company first entered the Austrian market over 30 years ago, for example. Today our subsidiary MOTOREX GmbH Austria serves customers from all lubricant application segments with the aid of four professional distributors for specific market segments. And new partners from a wide range of specialist fields have joined them. One of the best known is certainly KTM, with which MOTOREX has a global partnership stretching back more than 10 years. INDUSTRY 18 Guardian angel for watches PRACTICE 20 Fast shifting: ATF at Berne’s Fire Department Whether you’re building a tunnel, in a workshop or making watches, you can be sure that everyone at MOTOREX is committed to bringing you genuine benefits at all times with a range of quality products, unstinting dedication, expert advice and friendly business behavior with a human face. Yours sincerely, ALPINE 21 Development success ALPINE COREX POLAR Edi Fischer, Chairman of Management BUCHER AG LANGENTHAL BOX 22 Cool ideas/Did you know …/Comic IMPRESSUM Editor: BUCHER AG LANGENTHAL I MOTOREX Lubrication I Bern-Zürich-Strasse 31 I CH-4901 Langenthal I Tel. +41 (0)62 919 75 75 I Fax +41 (0)62 919 75 95 I Customer service by phone. Advice and problem solving also in German, French and Italian I Overall responsibility for content: Manuel Gerber, Head of Marketing I Language versions: Published in German, English, French and Swedish. I Total print run: 60,000 copies I Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne I Translation: BMP Translations AG, Basel I Graphics and prepress: Burki & Scherer AG, Oftringen I Printing: Merkur Druck AG, Langenthal I Text contributions may be used when source is indicated. I Cover photo: TCS patrols routinely check oil levels I MOTOREX ® and all employed product names are internationally protected trade marks. I No responsibility is accepted for printing errors or changes in the technical data. MOTOREX MAGAZINE 101 I APRIL 2014 3

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