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MOTOREX Magazine 2013 100 EN

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  • Motorex
  • Compressor
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  • Islands
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  • Oekosynt
  • Reform
  • Forestry
  • Hees
MOTOREX_Magazine_99_E

nordic Photos: Gisela

nordic Photos: Gisela Schliefer MOTOREX had an engaging booth at ElmiaWood, the world’s largest forestry tradeshow, in Bratteborg, Sweden from June 5 to 8. ELMIA WOOD 2013: GATHERING IN THE FOREST The idea behind the ElmiaWood forestry tradeshow is simple and brilliant: visitors experience an international exhibition for the forestry sector in the most appropriate environment – the forest itself. A perfect occasion for introducing MOTOREX to the show’s 50,000 visitors. ElmiaWood is the world’s largest forestry tradeshow, held every four years on a fairground with its own forest. With some 80,000 square meters of booked exhibition space, the event enjoys an excellent international reputation within the industry. The decision on whether to attend the forestry tradeshow was an easy one for MOTOREX. Personal conversations at the fair are an ideal opportunity to address the needs of professionals from a wide range of areas within the forestry industry. With its attractive green dome marquee, the 300-square-meter MOTOREX booth, which the company shared with forestry equipment manufacturer MALWA (www.malwa.se), was hard to miss. GOOD WOOD! Exhibitors and visitors alike put in a great deal of hard work at ElmiaWood. During the four days that the event lasts, some 3,000 cubic meters of timber are cut as visitors are shown a realistic image of every facet of the industry along with products and solutions to problems in actual use. Since forestry, needless to say, is not just about machinery, tools, lubricants and methods, qualified experts give presentations showing forest owners and managers the current best practices combining efficiency, profitability and environmental protection. MORE THAN A TRADESHOW Because visitors to ElmiaWood have close ties to the forest and to wood as a raw material, the show offers not only technical information, but plenty of fun as well. This year the exhibition featured the forwarder drivers’ world championship, the finals of the Champs of Logging competition for chainsaw virtuosos and daring performances using antique chainsaws. People meet and enjoy the festivities while braving the wind and weather. And of course the 24

Many interested visitors were impressed by MOTOREX’s extremely broad product range and internationally highly regarded involvement in racing. The freshly prepared raclette was also a big hit. The characteristically Swiss cheese dish was the culinary high spot of the MOTOREX booth and visitors were delighted. The MOTOREX NORDIC team (from right to left): R. Konvalina (General Manager), T. Grymark (Marketing/Customer Service), L. Reimelid (Head of Sales) and P.A. Fontannaz (Event Manager). hearty ElmiaWood “woodsman’s sausage” has a place on every visitor’s menu to supply the requisite calories. Measuring no less than 150 hectares, the park-like fairground, which is densely wooded in parts, is located in Bratteborg, south of the city of Jönköping in Småland, southern Sweden. It is easily accessible by car, bus, train or plane and boasts excellent general infrastructure. SUCCESS ON THE ROAD MOTOREX has had a branch in Sweden since the fall of 2011 in the form of MOTOREX NORDIC AB in Göteborg and a highly efficient logistics center. Initial successes in customer segments that have not yet been fully addressed suggest that the Swiss vendor, with its diverse product range and a corporate philosophy well-suited to the Scandinavian market, has a great deal of potential here. Already manufacturers and a steadily growing number of users in the forestry, transport, construction and automotive sectors are among MOTOREX NORDIC AB’s satisfied customers. to every visitor that MOTOREX takes a highly professional approach to its job and can make a valuable contribution to all lubrication tasks as a lubricant technology specialist. A further highlight was the much-admired KTM racing bike. The successful Austrian motorcycle manufacturer has a worldwide relationship with MOTOREX. The MOTOREX NORDIC AB team took a lumbering pleasure in the many prospects and customers who visited the MOTOREX booth at ElmiaWood. • www.elmia.se DISPLAYING THE KTM GP BIKE The entire MOTOREX NORDIC team was at the booth during the exhibition. The extremely comprehensive range of lubricants and care products clearly demonstrated Visitors had an opportunity to try out various pieces of equipment on the spot. MOTOREX presented the perfect solution for forestry equipment in the form of its rapidly biodegradable OEKOSYNT HEES hydraulic fluid. MOTOREX MAGAZINE 99/50 I JULY 2013 25

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