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MOTOREX Magazine 2011 92 EN

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  • April
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Magazine_92_E_220311

HE LOVES DIFFICULT

HE LOVES DIFFICULT CUSTOMERS. IT’S MORE FUN TO EXCEED THEIR EXPECTATIONS. Thomas Frisch, Technical Director Fischer AG Precision Spindles WHY DO YOU THINK HE SWEARS BY US? Just how much Fischer’s products are in demand is clear from the moment you visit the company’s website: apart from English, French and German, there are also versions in Chinese and Japanese. No wonder: the precision spindles developed by Technical Director Thomas Frisch are among the best in the industry. Striving to attain international standards: that’s something MOTOREX also stands for. And why we are precisely the right partner for Fischer. Find out more about how our oils are helping companies from a wide range of industries establish leading positions for themselves: www.motorex.com 2

CONTENTS EDITORIAL NEWS 4 MOTOREX in the news TOPIC 6 Servus to the ALPINE LINE! Market entry in Austria MOTOR OIL 8 There’s no (s)topping it: CONCEPT J-XL 5W/20 Dear readers, FREEDOM TO DECIDE energizes people REPORT 10 “No plan is a good plan” – Touratech motorcycle tour through Southeast Asia INSIDE 14 Expanding the tank farm with pigging technology EXPORT 16 With Raleigh in Britain INDUSTRY 18 Vögele road pavers from a superlative factory PRACTICE 20 Rammax compactors factory-filled with MOTOREX BOX 22 Cool ideas/Did you know…/Comic We humans have a fundamental need to make free decisions. Not being constantly bound by instructions, laws and hierarchies is a liberating and energizing sensation. Mobility – the ability to move around freely – is a fantastic thing, and I am sure that many of us remember very clearly the feeling of freedom that our first bicycle, moped, motorbike or car gave us. We were able to go wherever we wanted completely on the spur of the moment. And it soon became clear that simply having the freedom was more important than using the opportunities it afforded in the long term. Of course we all learned that freedom of decision is inseparable from responsibility. Which of us hasn’t dreamed of exploring the big wide world by motorcycle? Someone whose many years of experience and outstanding professionalism makes motorbike expeditions an unforgettable experience is our partner Touratech. In the world of work, the freedom to make decisions and take action is a major source of strength and motivation. But this also means acting responsibly and with discipline. For entrepreneurs, ensuring freedom of action is absolutely essential. Dependencies on system and total solution providers, comprehensive financing solutions and exclusive brand representatives are very often one-sided and restrict freedom to decide. All too often it only becomes clear that freedom of decision has been lost when a crisis occurs. We at MOTOREX are convinced that freedom of decision is crucial to success, especially the freedom to keep putting our customers and their lubrication needs at the centre of everything we do. Stock markets, banks and faraway corporate offices are no help in doing so. Sincerely, Edi Fischer, Chairman of Management BUCHER AG LANGENTHAL IMPRESSUM Editor: BUCHER AG LANGENTHAL I MOTOREX Lubrication I Bern-Zürich-Strasse 31 I CH-4901 Langenthal I Tel. +41 (0)62 919 75 75 I Fax +41 (0)62 919 75 95 I Customer service by phone. Advice and problem solving also in German, French and Italian I Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne I Translation: BMP Translations AG, Basel I Graphics and prepress: Burki & Scherer AG, Oftringen I Printing: Merkur Druck AG, Langenthal I Text contributions may be used when source is indicated. I Cover photo: An elephant greets motorcyclists (photo: Herbert Schwarz, managing director of Touratech AG) I MOTOREX ® and all employed product names are internationally protected trade marks. No responsibility is accepted for printing errors or changes in the technical data. MOTOREX MAGAZINE I APRIL 2011 3

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