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MOTOREX Magazine 2010 91 EN

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  • Motorex
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IN MOTOR SPORT, YOU

IN MOTOR SPORT, YOU CAN’T AFFORD TO MAKE COMPROMISES, HE SAYS. UNLESS YOU DON’T WANT TO WIN. Winfried Kerschhaggl, Motor Sport Director KTM / WP WHY DO YOU THINK HE SWEARS BY US? Being successful in motorcycle racing is like winning a marathon of 100-metre sprints. Because only if everyone on the team is performing at peak level can the rider do his best. That’s why Winfried Kerschhaggl, Motor Sport Director KTM / WP, is so uncompromising when it comes to quality. “Promises aren’t enough. I need to know that I can rely on someone absolutely.” Making the most exacting demands: that’s something MOTOREX also stands for. And why we are precisely the right partner for KTM. Find out more about how our oils are helping companies from a wide range of industries to reap success: www.motorex.comm 2

CONTENTS EDITORIAL NEWS 4 MOTOREX in the news TOPIC 6 LowSAPS motor oil for snowcats HYDRAULIC OIL 8 Winter sport regions turn to OEKOSYNT HEES REPORT 10 Swiss high tech on the international automotive market INSIDE 14 The latest from the MOTOREX lab EXPORT 16 Storm Motor storms Finland INDUSTRY 18 Innovative production processes for precision forceps PRACTICE 20 For heavyweights: GREASE 219 BOX 22 Cool ideas/Did you know…/Comic Dear customers, partners, readers, dear colleagues, MOTOREX creates value As early as the first century B.C., the Roman poet Publilius Syrus wrote that “money alone sets all the world in motion.” In recent years these words have proved all too true. The world was ruled by unbridled financial markets; there was speculation and juggling of fantasy products. The equilibrium between capital and labor vanished altogether. There was more fast money to be made with financial investments than with honest, value-generating work. What remained was a dismaying heap of rubble for the government, and thus for all of us, to clean up. Without real added value there is no benefit to the economy. One person’s speculative gain is another’s loss. It’s as simple as that in this zero-sum game! Our company too has struggled with the global economic crisis during the past year. But we have never lost sight of our full responsibility as a Swiss family business. In keeping with our founder’s philosophy, in nearly 100 years we have not lost a single franc to speculation. We have kept our honestly earned profits in the company, reinvesting for sustainable growth and to keep our 240 jobs secure. We are pleased and thankful to have had no layoffs during the difficult times. And now, as the times get better, we know we can still depend on our loyal employees. Precious people with potential, initiative and ideas put to use every day through the work of their hands and minds for MOTOREX. This issue of MOTOREX magazine presents more about all the things we’ve created, started and invented for and with our customers. Please join us today and in the future in celebrating the many win-win propositions we’ve created for our customers, employees and MOTOREX businesses. And please accept my sincerest thanks. Peter Regenass-Bucher Chairman of the Board, BUCHER AG LANGENTHAL IMPRESSUM Editor: BUCHER AG LANGENTHAL I MOTOREX Lubrication I Bern-Zürich-Strasse 31 I CH-4901 Langenthal I Tel. +41 (0)62 919 75 75 I Fax +41 (0)62 919 75 95 I Customer service by phone. Advice and problem solving also in German, French and Italian I Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne I Translation: BMP Translations AG, Basel I Graphics and prepress: Burki & Scherer AG, Oftringen I Printing: Dietschi AG, Druck & Medien, Olten I Text contributions may be used when source is indicated. I Cover photo: Racer (WTCC series, SEAT SWISS RACING Team) and test driver Fredy Barth with SWISSAUTO POLO REX I MOTOREX ® and all employed product names are internationally protected trade marks. No responsibility is accepted for printing errors or changes in the technical data. MOTOREX MAGAZINE I DECEMBER 2010 3

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