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MOTOREX Magazine 2010 89 EN

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  • Motorex
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MOTOREX_Magazine_2010_89_en

IN MOTOR SPORT, YOU

IN MOTOR SPORT, YOU CAN’T AFFORD TO MAKE COMPROMISES, HE SAYS. UNLESS YOU DON’T WANT TO WIN. Winfried Kerschhaggl, Motor Sport Director KTM / WP WHY DO YOU THINK HE SWEARS BY US? Being successful in motorcycle racing is like winning a marathon of 100-metre sprints. Because only if everyone on the team is performing at peak level can the rider do his best. That’s why Winfried Kerschhaggl, Motor Sport Director KTM / WP, is so uncompromising when it comes to quality. “Promises aren’t enough. I need to know that I can rely on someone absolutely.” Making the most exacting demands: that’s something MOTOREX also stands for. And why we are precisely the right partner for KTM. Find out more about how our oils are helping companies from a wide range of industries to reap success: www.motorex.com

CONTENTS EDITORIAL NEWS 4 MOTOREX in the news MOTOR OIL 6 The new CAR LINE starts in pole position PUTTING INNOVATION into practice REPORT 8 Brand-new TRESOR PMC ® cooling lubricant: fighting bacteria with precious metal INSIDE 12 New distribution platform for Germany TOPIC 14 Perfection in liquid form: the new MOTO LINE two-stroke motor oils EXPORT 16 A1 Accessory makes giant strides in Australia PRACTICE 18 Spring stirs at the motorcycle workshop — bringing motorcycles out of winter storage INDUSTRY 20 Pioneering grinding oil triumph MOTOREX ZOOM SYNT BOX 22 Cool ideas/Did you know…/Comic Dear readers, Passion and innovation combined with a healthy dose of initiative are the wings that will carry an enterprise through even in difficult economic times. The Americans like to say, “Make your customers say wow!” In Switzerland we tend to be more reserved, but I’m convinced that we want to delight and excite our customers too. The way we Swiss do this has less to do with boastful words and more with tried-and-true virtues such as dependability, honesty, flexibility and quality consciousness. But “wowing” customers also has a lot to do with loyalty and trust as well as with willingness to learn from them. I am asking you, our customers, to help us further improve our products and services. Give us your feedback: what makes you say “wow”, and what would you change? The experience of partnership with you is what gives us the strength and the creative leeway we need to break through outdated ways of thinking and seek new, innovative solutions, like the products like we’re proud to introduce in this issue. Let yourself be surprised by a world-first, our brand-new MOTOREX TRESOR PMC®. Following an intensive development process, we have produced a water-miscible cooling lubricant concentrate for metalworking that controls and limits bacterial growth with lasting effect using bioactive precious metals instead of biocides. The new CAR LINE motor oils put you in pole position! In the CAR LINE we offer a comprehensive solution that is both technically and economically compelling. For motorbike fans, after revamping our four-stroke motor oil line, we have now also updated the two-stroke oils in our MOTO LINE to the latest state of the art. And in so doing we have exceeded motorcycle and scooter manufacturers’ quality recommendations. You can always find something to get excited and say “wow!” about. Let yourself get carried away! Cordial greetings from Langenthal Martin Basler Head of Sales for Switzerland, Member of Management, Bucher AG Langenthal IMPRESSUM Editor: BUCHER AG LANGENTHAL I MOTOREX Lubrication I Bern-Zürich-Strasse 31 I CH-4901 Langenthal I Tel. +41 (0)62 919 75 75 I Fax +41 (0)62 919 75 95 I Customer service by phone. Advice and problem solving also in German, French and Italian I Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne I Translation: BMP Translations AG, Basel I Graphics and prepress: Burki & Scherer AG, Oftringen I Printing: Dietschi AG, Druck & Medien, Olten I Text contributions may be used when source is indicated. I Cover picture: Composition lady bug/greently fotolia I MOTOREX ® and all employed product names are internationally protected trade marks. No responsibility is accepted for printing errors or changes in the technical data. MOTOREX MAGAZINE I APRIL 2010 3

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