Photo: Chaco A.
Photo: Chaco A. Editorial Contents The only way to do the impossible is to keep on going when others stop. And no matter where you want to go, the oil to get you there is MOTOREX. www.motorex.com Committed to the future Dear customers, partners and employees, “Worldly good is ebb and flood.” This quaint saying expresses a basic principle of business management that is just as relevant in 2009 as it ever was. After a series of good years, we have come to an ebb tide, something any business should have theoretically known was bound to happen. Admittedly, because of the problems in the financial industry, this ebb tide is more abrupt and stronger than in earlier cycles. Sudden changes in circumstances require equally prompt changes in behavior. As a family business, we are used to thinking long-term and, as a committed player in the marketplace, to making our contribution to the positive development of the industry, insofar as we are able. Our commitment to racing and our support of Sébastien Buemi must be seen in this light. Buemi, who is the son of an auto mechanic from Vaud, is once again establishing a Swiss presence in Formula One after a void of many years. MOTOREX has been sponsoring him for years since he switched from driving go-carts to race cars. This support has been provided for a long time without advertising the MOTOREX brand. MOTOREX wishes Sébastien a long, successful, and accident-free career in racing’s elite class. Despite the difficult conditions in 2009, I wish everyone the best possible business success, and I am certain that we will be able to gain something positive from this challenge if we work together with the necessary commitment. Edi Fischer, Chairman of Management BUCHER AG LANGENTHAL MOTOREX® and all employed product names are internationally protected trade marks. No responsibility is accepted for printing errors or changes in the technical data. IMPRESSUM PAGES 8/9 Motor oil Completely revamped:The new four-stroke MOTO LINE features advanced formulations containing the latest generation of additives, plus a functional label design. PAGES 10/11 Racing A new driver joins the Toro Rosso Formula One team: Sébastien Buemi, who hails from Western Switzerland, and MOTOREX have been partners since the beginning of the Buemi’s racing career. Editor: BUCHER AG LANGENTHAL MOTOREX Lubrication CH-4901 Langenthal Tel. ++41 (0)62 919 75 75 Fax ++41 (0)62 919 75 95 PAGES 16/17 Industry The latest from MOTOREX’s industry pros: ORTHO HYDRO HLP hydraulic fluid puts an end to the decline in cutting fluid performance that can occur when fluids intermix. MOTOREX NEWS 4/5 New! SCOOTER FORZA 4T SAE 5W/40 DRY and WET LUBE, now as 56-ml sprays MOTOREX in pole position in Geneva Shining future with CHROME POLISH Technology meetings with export partners Cycling vacation with BIKE LINE Touratech on the road with MOTOREX More powerful logistics thanks to North Warehouse TOPIC 6/7 Three new motor oils for today’s generation of utility vehicles MOTOR OIL 8/9 Evolution perfectly packaged: the new MOTO LINE 4-stroke line of motor oils RACING 10/11 Photo review of Sébastien Buemi’s career REPORT 12/13 Less petroleum spirit, more creative spirit INSIDE 14 New dimensions in MOTOREX information technology PRACTICE 15 MOTOREX impact drill oils in use INDUSTRY 16/17 Unique, new ORTHO HYDRO HLP hydraulic fluid BOX 18 Cool ideas Did you know… Comic Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne Translation: BMP Translations AG, Basel Graphics and prepress: Sicolith AG, Liebefeld/Köniz Printing: Dietschi AG, Druck & Medien, Olten Text contributions may be used when source is indicated. Customer service by phone. Advice and problem solving also in German, French and Italian. www.motorex.com Cover picture: Sébastien Buemi, 24th Swiss F1 driver 3
