3 years ago

MOTOREX Magazine 2006 77 EN

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  • Motorex
  • Motor
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  • Spray
  • Whirling
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  • Moto
  • Lubricant

News News Successful

News News Successful lead-in to the Geneva Motor Show 4 Singapore: “Swiss-made” MOTO LINE sells well Consumer quality awareness is very high in the superstate of Singapore – Italian motorcycles such as Ducati are imports of preference, for example, and races are run with purebred motocross bikes such as KTM and Husquarna. Of course there is also a lot of Asian bikes. Sporting Motors has been working with MOTOREX for many years and successfully markets the entire MOTO LINE range throughout the republic, which is New look for the PADDOCK REPORT The PADDOCK REPORT published as a supplement to MOTOREX magazine has a new look: it will no longer appear as a booklet, but as a poster (to be found in the middle of this issue). What’s more, the “sports section” of MOTOREX’s website is being comprehensively upgraded. just 626 km 2 in size and consists of one main island and 58 smaller islands. The high-quality motor oils are especially popular with Joseph Lee’s (pictured) customers in the world-famous city-state. True connoisseurs in Singapore prize MOTOREX products for their “made in Switzerland” label and racing successes. “Sell the best and your customers will be happy too”, is how Jo Lee of Sporting Motors sums it all up. MOTOREX e-cards and facts Fans can also bring top images from the world’s circuits right into their homes or workshops thanks to our other posters from the current race season. The posters can be ordered from our website or obtained from your MOTOREX partner. As an added bonus, the backs of the posters give lots of valuable extra information such as tables of race dates – the MOTOREX Race Calendar 2006 – plus lists of teams, riders and, at the end of the season, those allimportant final results. What more could fans of MOTOREX’s sporting activities wish for? The traditional lead-in to the new automotive year, the 76th international Geneva Motor Show, was keenly awaited by exhibitors and, in particular, car manufacturers. After last year’s declining sales figures in Switzerland (-3%) and around the world, the many innovations on display raised spirits in Geneva. What’s more total admissions were 674’000 – not a visitor record but a large number of intersted people! One of the highlights was Automobil Revue magazine’s centenary celebrations, which included a selection of automotive goodies from the past 100 years. BUCHER MOTOREX and MOTOREX-TOPTECH impressed visitors too with their many highlights from the worlds of lubrication engineering and garage installations. We hope everyone has another exciting season and wish the very best of luck to all the teams and riders who will be competing for MOTOREX this year. We’ll be keeping our fingers crossed for you all! See all the latest news at: “MOTOREX on the way to the top of the oils & lubes market” Editorial articles in trade journals give factual accounts of the latest news in a particular sector. One such periodical is the US monthly “Motorcycle Industry” magazine, which has a large readership throughout the United States. In a recent edition with a special feature on “Oils & Lubes”, the magazine displayed great interest in lubricants “made by MOTOREX in Switzerland”. It seems that MOTOREX’s drumshaped elevator captured the journalists’ imaginations, since a photo of it was even published by the magazine’s table of contents as an example of original corporate communications! KTM RACING 4T endorsement The magazine was also extremely interested in MOTOREX’s collaboration with KTM. KTM’s series-production bikes are factory filled with MOTOREX’s CROSS POWER 4T SAE 10W/50 high-performance motor oil, the basis on which the uncompromising KTM RACING 4T SAE 20W/60 race oil was developed. KTM RACING 4T is used by all KTM factory teams in such prestigious events as the Dakar Rally, and the endorsement is earning MOTOREX considerable attention in the specialist media. As one of our importers and distributors, help MOTOREX and its products to achieve their richly deserved place at the “top of the oils & lubes market” – to use the magazine’s words – by forging and maintaining good relations with trade media. You can obtain graphics and product descriptions from your contact at MOTOREX in Switzerland. MOTOREX at trade fairs in soccer world championship year Once again the BUCHER MOTOREX Group will be represented at this year’s most important European trade fairs. Alongside the promotion of its latest products, MOTOREX makes personal contact a priority at all the fairs it attends. And there’s sure to be a surprise or two in store for you this year as well. See you at the MOTOREX stand! For DI engines: PROFILE G-DI SAE 10W/30 Gasoline direct injection (GDI) produces a measurable reduction in fuel consumption by enabling engines to run on a very lean fuel/ air mixture in the part load range. However, the official service specifications issued by manufacturers such as Mitsubishi specify a motor oil developed specially for GDI engines. With its new PROFILE G-DI SAE 10W/30, MOTOREX now offers a motor oil developed specifically for sophisticated GDI technology and to prevent undesirable deposits on the inlet valves. This synthetic performance lubricant also helps to ensure that GDI technology is used to maximum benefit and its outstanding properties make it a sure-fire winner. Ask your MOTOREX partner now about the further advantages of PROFILE G-DI! Trade fair Sector Date Geneva Motor Show Cars/workshop technology March 2 – 12, 2006 Siams, Moutier Industry/automation May 9 – 13, 2006 Suissetransport, Berne Trucks/cars/workshop technology June 14 – 18, 2006 Eurobike, Friedrichshafen Bicycles Aug. 31 – Sept. 3, 2006 Intermot, Cologne Motorcycles/scooters Oct. 11 – 15, 2006 Prodex, Basel Industry/automation Nov. 14 – 18, 2006 5



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