Editorial Contents
Editorial Contents Records are there to be broken. The only way to do the impossible is to keep Collaboration offers huge potential for synergies on going when others stop. And no matter where you want to go, the oil to get you there Customer service by phone. Advice Ronald Kabella, Head of Exports No responsibility is accepted for printing and problem solving also in German, BUCHER AG LANGENTHAL errors or changes in the technical data. French and Italian. Cover picture: Tornos SA, Moutier is MOTOREX. + 41 (0)62 919 75 75, www.motorex.com 3 Dear readers, This issue of MOTOREX magazine contains an article on our collaboration with YAMAHA in top-level motor racing. We aim to use our position in the premium off-road market to establish ourselves in the top segment of the on-road market. Our collaboration with KTM in the 125 and 250 cc classes of the MotoGP and with YAMAHA in the Supersport World Championship are an excellent springboard for doing so. This is a forwardlooking commitment, since it already goes much further than simple sponsorship of motor racing. We are therefore also working closely with the manufacturers’ dealer organizations on the marketing side. Thus MOTOREX products – which are only available from specialist outlets – will bring in extra customers for dealers. These collaborations create synergies that benefit the development of new products and further development of existing products. Our relationship with YAMAHA gives us access to the most modern engine test beds in Europe, where we can see how development products match up to real-life conditions and where further optimization is needed. We will leverage the image associations with road racing in the long term to create a marketing platform for existing and forthcoming products, thereby giving you a chance to achieve sustainable success. I hope you will enjoy this latest issue and wish everyone a successful new season! Yours sincerely, PAGES 12/13 IMPRESSUM PAGES 6/7 What’s new New products, new formulations and a new look: MOTOREX’s range of sprays has a lot to offer! But it’s still the benefits of these practical “tools in a can” that set them apart. PAGE 11 Highlight Did you know that every sixth motorbike in Germany is a YAMAHA? Since the beginning of this year YAMAHA Germany has been using MOTOREX products in motor racing. MOTOREX® and all employed product names are internationally protected trade marks. Industry Today around 90% of all threads in the prestigious medical technology industry are produced by whirling, and this modern threadcutting technology has also established itself in many other sectors. Editor: BUCHER AG LANGENTHAL MOTOREX Lubrication CH-4901 Langenthal Tel. ++41 (0)62 919 75 75 Fax ++41 (0)62 919 75 95 MOTOREX NEWS 4/5 Singapore: “Swiss made” MOTO LINE sells well BUCHER MOTOREX at the 76th Geneva Motor Show New design for the MOTOREX PADDOCK REPORT What “Motor Cycle Industry” says about the motor oil MOTOREX KTM RACING 4T For DI engines: PROFILE G-DI SAE 10W/30 MOTOREX at 2006 trade fairs WHAT’S NEW 6/7 MOTOREX’s new sprays – not just a ‘canned’ solution MOTOR OIL 8 MOTOREX FOCUS 4: A motor oil for all seven leading truck makes MOTO LINE 9 Caring for motorbikes with the new BIKE CARE KIT EXPORT 10 Schumoto Austria: Motorcycle connoisseurs and specialists HIGHLIGHT 11 Racing collaboration with YAMAHA Germany INDUSTRY 12/13 Thread whirling makes the difference BOX 14 Cool ideas Do you know about…? Comic Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne Translation: BMP Translations AG, Basel Graphics and prepress: Sicolith AG,Wabern Printing: Benteli Hallwag AG,Wabern Text contributions may be used when source is indicated. www.motorex.com
