3 years ago

MOTOREX Magazine 2006 77 EN

  • Text
  • Motorex
  • Motor
  • Yamaha
  • Products
  • Spray
  • Whirling
  • Racing
  • Sprays
  • Moto
  • Lubricant

Export Photos: SCHUMOTO

Export Photos: SCHUMOTO Highlight Dieter Schuller SCHUMOTO occupies a special position in the motorcycle business in Austria – for over 25 years the company has been campaigning for top quality spare parts. From left: Ronald Kabella (Head of Exports BUCHER AG LANGENTHAL), Jost-Jens Schaper (Motorsports coordinator YAMAHA MOTOR GERMANY) and Christian Boe (Managing Director YAMAHA MOTOR GERMANY) and Edi Fischer (Director of Sales and Marketing BUCHER AG LANGENTHAL). SCHUMOTO: Motorcycle connoisseurs and specialists Motorsports connections: YAMAHA Germany 10 High availability can only be guaranteed with a modern infrastructure and an automated reorder process. The sales team and field force: P. Perchtaler (Purchasing), H. Locker (Sales Region South & West), G. Hansl (Sales Region Central Austria), H. Frey (Sales Manager), R. Lebinger (Sales Region North & East), Dieter Schuller. Engineer Dieter Schuller founded Linzbased SCHUMOTO GesmbH in 1978, not long before the big motorcycle boom hit. His decision was prompted by the fact that motorcycle spare parts for retail sale were available exclusively from motorcycle manufacturers. Dieter Schuller became an independent wholesaler – and so a business idea was born! With the experience of working in his parents’ bicycle and motorcycle business for 9 years under his belt, he knew exactly what was needed. Motorcycle connoisseurs and specialists By building up close links with specialist OEM spare parts manufacturers, Dieter Schuller was able to start importing for his own account. With attractive conditions, top quality and high availability, his activities soon met with great interest, especially from retailers and repair shops not tied to a specific brand. The entrepreneur’s original intention was to do good business with little effort. The business got off to a good start on the back of reasonable purchase prices with sufficient scope for attractive margins. Today, SCHUMOTO supplies some 700 specialist motorcycle and moped dealers and repair shops throughout Austria. “The only thing I underestimated was the effort required”, confesses Dieter Schuller, raising his eyebrows in a knowing smile. High availability and streamlined administration 11,000 items for all popular Japanese and many Italian motorcycles, scooters and mopeds are now in stock in a 1,900 m 2 warehouse with 542 palette spaces. The workforce grew continuously, 26 people now work for the largest independent motorcycle parts supplier in Austria. During the high season, roughly 600 deliveries a day leave the modern warehouse. Availability is an enormous 98%! The Austrian market could hardly be better served. Three sales agents pay regular visits to SCHUMOTO customers, who can make their selections from a broad range of well-known OEM products. SCHUMOTO has always attached great importance to quality, so sales of MOTOREX lubrication and care products have made a key contribution to the SCHUMOTO success story since 1994. Strong market position and expertise In export markets, even a well-known brand offering high-quality products can only build on its success if it works with an active importer with the right sales channels. In SCHUMOTO, MOTOREX has a highly professional partner whose reputation extends far beyond the Austrian border. The Japanese motorcycle manufacturer first became aware of the strengths and potential of MOTOREX through the Swiss lubrication company’s successful collaboration with KTM. YAMAHA has been extremely successful in racing for many years, and its prowess in road racing makes it the ideal partner for experience sharing in this discipline and the perfect complement to KTM’s off-road expertise.Thus, as of the beginning of this year, MOTOREX has been the official lubricant partner for the motorsports arm of YAMAHA Germany. Lining up together for the YAMAHA R6 Cup 2006 The YAMAHA R6 Cup has been taking place for 28 years as reliably as a YAMAHA itself. This year again, up to 50 young riders will be putting their skills and abilities to the test, each hoping to be talent-spotted by an international racing team. Eight qualifying rounds take place as part of the International German Championship (IDM) and the Endurance World Championship in Oschersleben, Germany. To ensure a level playing field, the riders compete on identical machines: a 2006 YAMAHA YZF-R6, Dunlop tires, and MOTOREX POWER SYNT SAE 10W/60 motor oil in the engine. Racing the ideal test bed Nowhere are materials subjected to more extreme conditions than in racing. This is why the official YAMAHA factory team has opted for MOTOREX in the Supersport World Championship. In the 2006 season the Australian riders Kevin Curtain and Broc Parkes will be competing for the World Championship title in YAMAHA red and white on the company’s new YZF- R6. And MOTOREX has developed special lubricants that further enhance the stability and performance of the YZF-R6’s engine to help them in their bids. The test bed trials yielded highly satisfactory results which were subsequently corroborated in real-life testing on Phillip Island, Australia. In addition to its strong off-road presence, MOTOREX will now also be highly visible on the racing circuits of the world. The brand is already well known in the MotoGP and the American AMA Superbike, and the new collaboration well establish it in the international German championship and Superbike Supersport World Championship. YAMAHA will naturally be equipping all the workshops at its German headquarters in Neuss with MOTOREX products so that dealers are made aware of the collaboration. And they’re off! Photo: YAMAHA YAMAHA has been building motorcycles, musical instruments (hence the crossed tuning forks in the logo), and many other technically sophisticated products since 1954. Australians Kevin Curtain (photo) and Broc Parkes will be competing as factory team riders in the R6 Cup using the racing version of the new YAMAHA YZF-R6. 11



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