Editorial Contents The
Editorial Contents The chemistry has to be right Dear readers, Most customer relationships are based on more than just perfect products and services. Often a harmonious relationship tacitly rests on personal values and conduct. People have to fit and know what they can expect from their partner. Does this mean a relationship of mutual dependence? As a freelance advertising and PR consultant and editor of this magazine, I say the answer is clearly YES. All players in any system are dependent on each other in one way or another – motivated employees are just as important as fair raw material suppliers and reliable sales channels. Ultimately, customers decide through their orders whether a company can offer the expected product or service on the market – and thereby survive. At the personal level, we usually sense early on if the chemistry is right. With a motor oil, for example, it’s rather more difficult to decide at the product level whether we’re looking at a good or an outstanding “vintage”. With an extremely broad and deep range of motor oils, you can depend on MOTOREX to have the right product for every use and every pocket. Manufacturer approval and the MOTOREX advisory service are there to help you make the right purchase. PAGE 14 PAGES 6/7 What’s new Find out more about the many different jobs modern radiator protection has to do all year round in our informative article on pages 6 and 7. PAGES 8/9 Motor Oils With its three new classes POWER & PERFORMANCE, MANUFACTURERS and SAFETY & ECONOMY, MOTOREX gives you a range tailored to all technical and commercial needs. Box Did you know that MOTOREX AG takes part in “Synergy Projects” in close collaboration with specialists from every imaginable field of technology? This time we look at collaboration with FISCHER Precision Spindles AG. MOTOREX NEWS 4/5 Always up-to-date – the new MOTOREX website Keeping the machine clean: BIKE LINE CLEANING KIT A presence to keep you moving forward – importer activities TEFLON ® SPRAY for high-tech chair New head of exports at BUCHER AG LANGENTHAL MOTO LINE innovations at EICMA 05 in Milan WHAT’S NEW 6/7 MOTOREX antifreeze products provide full protection all year round – and not just in winter. MOTOR OIL 8/9 CAR LINE motor oils, for better driving – every time. EXPORT 10 “Parlez-vous MOTOREX?” – a portrait of the French MOTO LINE importer Bihr Distribution HIGHLIGHT 11 Ready for the future: MOTOREX FOCUS 4 SAE 10W/40 for the coming generation of commercial vehicles INDUSTRY 12/13 Deep-hole drilling in difficult-to-cut materials with MOTOREX ORTHO NF-X BOX 14 Cool ideas Do you know about…? Comic Enjoy your reading! IMPRESSUM Getting ahead means going over the top. The only way to do the impossible is to keep on going when others stop. And no matter where you want to go, the oil to get you there is MOTOREX. ++41(0)62 919 75 75, www.motorex.com Martin Aeschlimann Advertising Manager SAWI/IAA MOTOREX® and all employed product names are internationally protected trade marks. No responsibility is accepted for printing errors or changes in the technical data. Editor: BUCHER AG LANGENTHAL MOTOREX Lubrication CH-4901 Langenthal Tel. ++41 (0)62 919 75 75 Fax ++41 (0)62 919 75 95 Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne Translation: BMP Translations AG, Basel Graphics and prepress: Sicolith AG,Wabern Printing: Benteli Hallwag AG,Wabern Customer service by phone. Advice and problem solving also in German, Text contributions may be used French and Italian. when source is indicated. www.motorex.com 3
