Export Photo: MAN
Export Photo: MAN Highlight For the past five years, BIHR has been the official MOTOREX importer in France for the motorcycles market. A good reason for a brief introduction to our partner from Alsace. Thanks to its combination of low ash additives and sulfur-free base oils, the new MOTOREX FOCUS 4 motor oil is ideal for use in low emission Euro 4 and 5 diesel engines with particle filters and other exhaust aftertreatment systems. 10 Parlez-vous MOTOREX? Diesel Well-trained employees are essential for convincingly presenting the benefits of a lubricant. Training at MOTOREX. As boss, Cyrille Bihr is the symbol of the company’s success. Often there are over 25,000 articles in stock at the warehouse. A leading brand needs a strong importer to expand successfully into export markets. The professionals at BIHR DISTRIBUTION are BUCHER MOTOREX’s strong partner in France. The company’s core competencies are in selling and distributing spare parts and supplies for mopeds, quadbikes, jet skis and automobile pistons. These are sold to professional motorcycle dealers and workshops throughout France. Importance of lubricants BIHR knows the importance of a highquality motor oil from its own experience. When the company was formed in 1975, it had three employees and dealed exclusively in WISECO brand pistons. They acquired various used pistons which had seen better days; too little or poor quality motor oil destroyed many a piston and helped boost the company’s sales in the 1970s. The company grew and began to distribute other prominent brands like MIKUNI, KEIHIN, YOSHIMURA, BIKE LIFT, WOSSNER, VERTEX, BMC, TSUBAKI, NGK, TOMMASELLI, and – not least – MOTOREX: Today BIHR is a major operation with a workforce of no less than 55 employees. Strong distribution The company’s founder, Cyrille Bihr, knows the French market intimately and believes in the importance of a highly effective sales force. Distribution of MOTOREX lubricants and auto care products started in 2000 and marked the opening of another new chapter in BIHR’s success story. Additional sales personnel were hired. Today, the company has a network of some 10 sales representatives throughout the country in close contact with resellers and keeping a constant finger on the pulse of the market. Most effective distribution channels Having this effective distribution channel has helped MOTOREX maintain its strong growth in France. BIHR and MOTOREX share a common philosophy on issues like image, quality, technical market leadership and service. Professionalism is a keynote of BIHR, from the warehouse through the ordering and delivery procedures to feedback to the manufacturers. “This is where our strength lies!” says Cyrille Bihr with pride, as he turns to the next challenge. And whatever that challenge is, we are confident that he will tackle it with great success! Ready for the future: MOTOREX FOCUS 4 Under the current Euro standard, diesel emission values will become steadily more restrictive in future. For example, the Euro 4 and 5 exhaust emissions standards have increased requirements for the motor oils used. The diesel engines in this generation require low ash and sulfur lubricants (LowSAPS = low sulfate ash, phosphorus and sulfur) which protect exhaust aftertreatment systems components from dangerous deposits. Costly development Before a motor oil like the pathbreaking MOTOREX FOCUS 4 can get official approval, substantial investment in R&D is required. This starts with chemical laboratory testing and ends with long- distance truck testing, often in cooperation with leading engine developers. The lubricant is only forwarded to the various agencies for approval after countless evaluations and series of tests. MOTOREX FOCUS 4 SAE 10W/40 was specially developed for Euro 4/5 engines and can be used in engines with exhaust recycling or exhaust aftertreatment (SCR systems), and in engines with or without particle filters. The new FOCUS 4 motor oil is another step by MOTOREX on the road to LowSAPS motor oils, meeting future standards today. Your personal MOTOREX partner or our customer service will be glad to provide further information. The advantages of MOTOREX FOCUS 4: • Already meets E6 and E7, the latest ACEA specifications for heavy-duty diesel engines • Suitable for engines with or without particle filters thanks to very low sulfate ash • Extends the life of diesel particle filters and oxidation catalysts so that commercial vehicles can deliver full performance for longer • Increased oil change intervals (according to manufacturer specifications) • Outstanding wear protection, giving longer engine life • Minimal oil consumption thanks to low evaporation loss (NOACK) • Synthetic performance motor oil with LowSAPS technology • Meets tomorrow’s requirements (Mercedes-Benz/MAN) today. EURO 1 2 3 emission values for EURO 1, 2, 3, 4 and 5 4 5 PM NOx Types of emissions The Euro 4 and 5 exhaust regulations set a high standard for environmental compatibility. Compared with 1990 levels, nitrogen oxides (NOx) must be reduced by 86% by 2009, carbon monoxide (CO) by 87%, hydrocarbons (HC) by 81% and particulate matters (PM) by 94%. HC 100 90 80 70 60 50 40 30 20 10 0 CO PM = particulate matters NOx = nitrogen oxides CO =carbon monoxide HC =hydrocarbons 11
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