What’s new What’s
What’s new What’s new Clear and simple: The MOTOREX brand board concept Prof. H. Brachat: «Garage owners are no longer willing to let vehicle manufactures tie them to a brand.» Your company name is a strong brand – your customers know the strengths of your company. Conditions are in constant flux in the mobility-business. New laws such as the Block Exemption Regulation in Switzerland and the increasingly complex requirements imposed on brand agents by vehicle importers require fast, effective action to achieve sustainable success. New structures – new market situation The introduction of the new Block Exemption Regulation has resulted in changes to the contracts between garages and importers, as well as to Switzerland’s “garage structure”. A distinction is now drawn between dealer and service contracts, which continue to be awarded by the importers. Garages which fulfill the specified standards have the right to a service contract. Many garages no longer have a dealer contract due to the streamlining of sales networks. As a result, they are refocusing their activities on service and maintenance for all brands. As a consequence, many garages are no longer promoting themselves as single-brand, but rather as multi-brand service operations. There is a clear need for non-brandspecific signage, and this may well be a chance for your business to reposition itself... Strong brand with synergy effects …in a highly visible, autonomous manner using MOTOREX’s new brand board concept. Because your customers not only appreciate your products and expertise, but also the personal contact with your business. According to a recent lecture given by Prof. Hannes Brachat, publisher of the German automobile trade journal “AUTOHAUS”, current maintenance intervals are too long for 70% of all customers! Customers’ need to consult their garage at least once a year is completely at odds with manufacturers’ specifications that provide for a two-year cycle. You can only improve your chances of increasing your sales if you have direct contact with your customers, for example when they visit your workshop. The MOTOREX brand goes back over 58 years, and, according to an independent market study, is associated with the following attributes: – high quality – personal advice – core competence in lubrication – wide, comprehensive product range –professional customer service –Swiss quality – activities related to motor sports What’s to stop you from benefiting from these positive brand associations too? If you’re already a customer, you are in the best position to evaluate them. And if you don’t know us yet, this is the time to give us a call. The right concept for your business Is the signage in your work-shops not yet or no longer professional and in tune with the times? The new MOTOREX brand board concept includes items such as aluminum panels, illuminated signs, wall signs, tube frame stands, stickers with opening times, funflags and much more. The lettering panels professionally communicate the name of your business and show that you are a MOTOREX sales outlet. Both multiple-brand agents and truly independent garages can create a highquality, “neutral” image for themselves. Professional implementation The MOTOREX brand board concept was developed with the assistance of highly experienced professionals and its clear, streamlined structure make it a winner. The first step from your side is to meet with the MOTOREX area manager. Depending on the scope of the work, extensive investigations and possibly even official approval may be required. Installation is then quick and straight-forward, performed by experts from the company which developed the concept. The MOTOREX brand board concept as offered to independent garages is not in any way associated with any shop concept. MOTOREX is keen to safeguard the continued autonomy of independent garages, and we do not wish to force our customers into a new dependency. MOTOREX – not only a leader in lubrication, but also an valuable partner for forward-looking endto-end solutions. Some items provide space for you to include the logos of other brands you represent. The universal concept covers just about every way of drawing attention to your company. 6 7
