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MOTOREX Magazine 2004 72 EN

  • Text
  • Motorex
  • Transmission
  • Fluids
  • Machining
  • Brazil
  • Ortho
  • Products
  • Transmissions
  • Motorbike
  • Tours
MOTOREX_Magazine_2004_72_en

Editorial Contents

Editorial Contents Records are there to be broken. The only way to do the impossible is to keep on going when others stop. And no matter where you want to go, the oil to get you there Customer service by phone. Advice Edi Fischer No responsibility is accepted for printing and problem solving also in German, Head of Marketing and Sales errors or changes in the technical data. French and Italian. Cover picture: supplied KTM is MOTOREX. + 41 (0)62 919 75 75, www.motorex.com 3 Dear readers, The cover picture – a motorbike on a lonely beach at sunset – could be from a travel agent’s brochure. But it’s not. KTM’s Adventure Tours give the company’s customers the chance to take part in the motorbike trip of a lifetime. Most of them return so thrilled by the experience that they become lifelong KTM devotees. An innovative idea? The word innovation is almost like an incantation, invoked to protect the future viability of the economy and companies everywhere. That only innovative companies can be sure of long-term success is the received wisdom. And we at MOTOREX see no reason to disagree. But we also believe that no company can expect to be successful if it adopts an innovative course today and implements it tomorrow, only to supersede it with another “good idea” the day after. MOTOREX firmly believes that innovation is a long-term concept and should be treated as such. This requires stamina, consistency, openness to new ideas, good partners and the willingness to take sensible entrepreneurial risks. MOTOREX has been following this philosophy for years – as many of our customers and partners know, because they may have made their own contribution to it in some form or another. Once again we will be presenting innovations in this latest edition of the MOTOREX magazine. These include new quality products and the sales aids that are of particular importance for ensuring repeating purchases. One thing we can promise: we’ve got plenty of ideas for the future! Photo: ZF Photo: O. Behrend, Jever PAGES 12/13 IMPRESSUM PAGES 8/9 Transmission fluids The automatic transmission, soon to be a centenarian, has reached its peak in today’s 7-speed units. Our transmission fluids section brings you up to date. PAGES 10/11 Report A motorbike adventure in the jungles of Brazil:KTM’s Adventure Tours make a dream come true – to the delight of KTM fans from around the world.Read our exciting first-hand report! MOTOREX® and all employed product names are internationally protected trade marks. Industry The choice of machining fluid plays a major role when it comes to cutting tool costs.MOTOREX’s new vmax-Technology. Editor: BUCHER AG LANGENTHAL MOTOREX Lubrication CH-4901 Langenthal Tel. ++41 (0)62 919 75 75 Fax ++41 (0)62 919 75 95 MOTOREX NEWS 4/5 MOTOMOTION exhibition in Lucerne Winning with KART LINE Reaching the customer through Custom Chrome MOTOREX DRY LUBE – ideal for summer conditions Parts Unlimited USA chooses MOTOREX MOTOREX’s mobile laboratory Bike trade fairs in tandem: EUROBIKE and INTERMOT 04 HIGHLIGHT 6 Shape speaks volumes at points of sale –the new 4-liter canisters and sales stands INSIDE 7 Always at your service: the MOTOREX truck fleet TRANSMISSION FLUIDS 8/9 4...3...2...1... kick-down and go: interesting facts about ATs and ATFs REPORT 10/11 We joined the thrilling KTM jungle tour in Brazil INDUSTRY 12/13 Substantially lower tool costs thanks to MOTOREX’s new vmax-Technology cutting oil BOX 14 Cool ideas Did you know that AIRBUS ® … Comic Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne ae-werbung@bluewin.ch Translation: BMP Translations AG, Basel Graphics and prepress: Sicolith AG,Wabern Printing: Benteli Hallwag AG,Wabern Text contributions may be used when source is indicated. www.motorex.com

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