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MOTOREX Magazine 2004 71 EN

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MOTOREX_Magazine_2004_71_en

Editorial Contents

Editorial Contents Getting ahead means going over the top. The only way to do the impossible is to keep on going when others stop. And no matter where you want to go, the oil to get you there is MOTOREX. ++41(0)62 919 75 75, www.motorex.com Dear readers, People sometimes ask me, “What does it mean to have a family business with 215 employees? Does it show in your HR policy?” And my answer is, yes, of course it does. The family continues to play an active role at BUCHER MOTOREX. For our HR policy, this means that the family knows every employee personally and that we have short lines of command. This enables us to act more quickly than large corporations. We provide unique customer benefits with quality products – “Swiss made” in Langenthal – and outstanding services. As the customer, you are at the center of all of our decisions and actions. We aim to be a professional partner, and we always offer you innovative solutions. As a member of the global community, BUCHER MOTOREX is also aware of its social responsibilities. We expect our employees to use their creativity and encourage them to do so by supporting education and training, including that of apprentices. We are currently in the process of doubling our apprenticeship offering. We are proud of our employees’ entrepreneurial spirit and willingness to assume responsibilities. Our cooperative success makes our group of companies attractive and reliable, both for our employees and for our business partners. This issue of MOTOREX magazine reports on our new “CHALLENGE THE LIMITS” advertising campaign. This is not just a slogan; it applies on all levels at MOTOREX. Also for you as our customers, we always aim to go beyond the limits and surprise you with new, innovative products, such as our new cutting oil SWISSCUT ORTHO NF-X. Happy reading! Sylvia Brotschi Head of Human Resources PAGES 8/9 MOTOREX® and all employed product names are internationally protected trade marks. No responsibility is accepted for printing errors or changes in the technical data. IMPRESSUM PAGES 12/13 Editor: BUCHER AG LANGENTHAL MOTOREX Lubrication CH-4901 Langenthal Tel. ++41 (0)62 919 75 75 Fax ++41 (0)62 919 75 95 PAGE 7 Motor oil The tightest possible tolerances and performance-oriented technologies also require a motor oil “construction factor”. The answer for all 4-stroke motocross engines is: CROSS POWER 4T. Inside With its new “CHALLENGE THE LIMITS” advertising campaign, MOTOREX builds on its past advertising successes.You can be sure of benefits on the sales front as well… Industry In focus:The new vmax technology and SWISSCUT ORTHO NF-X universal cutting oil. MOTOREX realized the vision of a faster and more economic work process. MOTOREX NEWS 4/5 CAR LINE: Sales offensive with pallet displays Winning team: ROTAX MAX Challenge and MOTOREX All-in-one: SWISSCUT ORTHO NF-X Certified: Environmental management in accordance with ISO 14001:1996 Spring cleaning with MOTOREX CLEAN & CARE Market research: Top grades for MOTOREX MOTOREX at the 74th Geneva International Motor Show New instrumentation in the MOTOREX laboratory HIGHLIGHT 6 New design for the worldwide MOTOREX barrels MOTOR OIL 7 CROSS POWER 4T SAE 10W/50 – 4-stroke innovation INSIDE with poster 8/9 The new MOTOREX advertising campaign “CHALLENGE THE LIMITS” REPORT 10/11 WP Suspension: World class in shock absorbers INDUSTRY 12/13 The new MOTOREX v max technology and SWISSCUT ORTHO NF-X BOX 14 Cool ideas Did you know…? Comics Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne ae-werbung@bluewin.ch Translation: BMP Translations AG, Basel Graphics and prepress: Sicolith AG,Wabern Printing: Benteli Hallwag AG,Wabern Text contributions may be used when source is indicated. Cover picture: supplied Moto Sport Schweiz Customer service by phone. Advice and problem solving also in German, French and Italian. www.motorex.com 3

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