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MOTOREX Magazine 2004 71 EN

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R eport R eport 10 No

R eport R eport 10 No other manufacturer of shock absorbers can look back upon so many successes in motorcycle racing or series production as WP Suspension. But a fast motorcycle isn’t even ridable until it has perfect shock absorption and suspension. World class in shock absorbers The WP success story has its roots in motor sports. This can be seen in the countless championship titles. Over 180 employees work at the modern headquarters in Malden, Holland. Sales in 2003 totaled roughly 34 million euros. The company was officially founded in 1977 by Wim Peters. WP Suspension immediately realized the great importance of perfectly matching shock absorption and suspension to the vehicle. The direct consequences are not only victories in motor sports, but also driving comfort and safety, factors which are anything but unimportant. The company ploughed significant resources into research and product development, and this was quickly reflected in a product spectrum with an amazing breadth and depth. Only one level of quality – the highest From the very beginning, the outstanding quality of WP products was another winning selling point. Absolute customer satisfaction was defined as the primary objective. Every day the company moved a little closer to its goal by focusing on zero margin of error and precision processing. WP Suspension spared no expense and created no less than 11 fulltime positions for quality inspectors! Relevant information from all areas, such as the production process, is documented in words and images in a quality database and routed directly to the relevant persons. This facilitates a continuous learning process for all participants, resulting in ongoing improvements in quality. Finally, each individual product undergoes functional testing and visual inspection on a test stand at the end of each production line. This commitment to quality has brought the Dutch manufacturer worldwide renown. In renowned makes of motorcycle WP Suspension’s great expertise and continuous search for innovative technical solutions quickly made the company a valued partner of renowned motorcycle manufacturers. WP Suspension has thus become the original equipment manufacturer for KTM, Husaberg, BMW and others. In parallel, the after-market product line was extended and professional support was offered to racing teams. These successes reached all the way to Formula 1 competition, where Michael Schumacher took the world title in both 1994 and 1995 in a Benetton Ford equipped with special WP shock absorbers. Racing has always been known at WP Suspension as “Shock Absorber University”. Only there it is possible to gather experience at the absolute limit – with the very pleasant side effect of winning several world titles by the case! New headquarters in Malden, Holland Following calculation of damping and spring parameters and further development work, the prototype department produces several shock absorbers for each specific application. This is followed by tests on the test stand and in real life settings. With their many years’ experience, the trained experts at WP Suspension can directly apply the fine art of perfectly matching a shock absorber to a chassis. As a technology partner, MOTOREX works closely with the specialists from Malden. What’s more, WP products are factory-filled with high-quality MOTOREX lubricants. A B C D E F G G A Dual compression control mechanism for low- and high speed Oil reservoir Separation piston Nitrogen high gas pressure reservoir Piston rod 18 mm 2 main pistons for the progressive dampings system Steel tube F At its new headquarters in Malden, in the province of Gelderland in eastern Holland, WP Suspension has over 10,000 m 2 of space at its disposal, combining all areas from research through production to storage and technical services under a single roof. Over 67,000 front forks and 84,000 highest-quality shock absorbers and further high-end components are produced annually on modern computer-controlled production facilities. Sales growth last year was over 30%! And the products are successfully distributed around the world through a dense network of 26 importers. B C E D WP Suspension’s motto is: “We have the best shock absorber for every type of motorcycle in the world. Guaranteed!” See www.wpsuspension.com for further information. “Quality at the highest level” – this is not only required by the ISO standard, but also by every employee of himself. WP products are factory-filled with MOTOREX’s state-of-the-art lubricants and know-how. 11

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