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MOTOREX Magazine 2002 67 EN

  • Text
  • Motorex
  • Products
  • Motor
  • Daytona
  • Oils
  • Racing
  • Japan
  • Lubrication
  • Fluids
  • Machining
MOTOREX_Magazine_2002_67_en

Editorial Contents

Editorial Contents Picture: BMW MOTOREX NEWS 4/5 Victory: MOTOREX DRY and WET LUBE EUROBIKE and INTERMOT: a 2-wheel Eldorado MOTOREX overalls now even tougher PRODEX: Machining innovations in the spotlight The vmax technology. Dear readers, Why are great, multinational corporations suddenly quaking on their foundations, and why are the facades of respectability crumbling from venerable old companies? Certainly, the economic situation has changed dramatically; globalization is here to stay and unstoppable. But does this PAGE 7 Motor oils To ensure that the latest generation of automotive engines meet their stated horsepower specifications, more and more manufacturers are switching to special low-friction motor oils with an HTHS of less than 3.5 mPa/s. MOTOREX INTACT: Protection for metal and the environment Several championships at the same time for MOTOREX teams IT emergency concept offers security WHAT’S NEW 6 MOTOREX sprays: The right solution at the touch of a button alone explain the loss of faith in the economy and declining consumer confidence? Con artists, speculators and gold-diggers have made too much money too quickly, MOTOR OILS 7 The scoop on HTHS – high temperature, high shear oils • Optimized performance guaranteed and lost it again. The fixation on shareholder value, exorbitant executive pay, cooked balance sheets, fancy pie-in-thesky strategies and more have all made solid business ethics a thing of the past. MOTOREX is a solid Swiss family-owned company that is not driven by financial analysts. We take our responsibility to our employees seriously and are committed to achieving healthy, sustainable growth for our group. MOTOREX is not driven by the stock markets; rather, we are motivated by customer benefits and satisfaction as well as by exciting new products – like the MOTOREX CAR-LINE motor oils or the MOTOREX Industry Concept. We are pleased that in this issue, as in the past, we can report to you honestly and positively about our company. Industry Process optimization and increased efficiency are more important than ever in the metalworking industry.The new MOTOREX Industry Concept offers a comprehensive solution. PAGES 10/11 PAGES 8/9 Export MOTOREX is achieving great success in the demanding Japanese market.Report on MOTOREX partner Daytona International Trading Corporation. INDUSTRY 8/9 Reaching our goals successfully: With the MOTOREX Industry Concept EXPORT 10/11 MOTOREX successful in Japanese market INTERNET 12 Fast and up-to-date: The MOTOREX website SPONSORING 13 Solid cooperation between MOTOREX and KTM BOX 14 Cool ideas Did you know... Comic MOTOREX AG LANGENTHAL Lubrication CH-4901 Langenthal Tel. ++41 (0)62 919 74 74 Fax ++41 (0)62 919 76 96 www.motorex.com We hope you enjoy reading it. Willi Brönnimann Chief Financial Officer Oil of Switzerland MOTOREX® and all employed product names are internationally protected trade marks. No responsibility is accepted for printing errors or changes in the technical data. IMPRESSUM Editor: BUCHER AG LANGENTHAL MOTOREX Lubrication CH-4901 Langenthal Tel. ++41 (0)62 919 75 75 Fax ++41 (0)62 919 75 95 Customer service by phone. Advice and problem solving also in German, French and Italian. Design, text and creation: Martin Aeschlimann, Advertising Concepts and Public Relations, Muri/Bern ae-werbung@bluewin.ch Translation: BMP Translations AG, Basel Lithography: Sicolith AG,Wabern Printing: Buri Druck AG,Wabern Text contributions may be used when source is indicated. 3

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