Export Export The title, which is in Japanese, translates loosely as “Welcome, MOTOREX”. It’s no secret that Japan has a flourishing motorcycle industry and is the world’s technology leader. Which makes it an ideal market for the proven MOTOREX MOTO-LINE. Osamu Miyazaki on his YAMAHA 250 TZ shortly after the racing team was set up. MOTOREX wa kangei shimasu 10 State-of-the-art Daytona headquarters with distribution center and Daytona’s own test circuit in Mori-Machi, Japan MOTOREX’s strong partner MOTOREX has a first-class importer for its MOTOREX MOTO-LINE in the demanding Japanese market: Daytona International Trading Corporation in Mori-Machi, near Shizuoka, which is located between Tokyo and Osaka. The company was founded in 1972 by Mr. Henry Abe, and today is a leader in the area of motorcycle replacement parts and accessories. Daytona carries about 8000 items, including brands known throughout the world. As a wholesaler, it supplies about 2000 motorcycle dealers and accessory companies in Japan. Many products are developed in-house at Daytona and produced in Japan or other countries. Given that the company’s motto is “born by the free way of thinking,” products launched by Daytona often become real bestsellers. These products not only sell well in Japan, but also in the United States, Europe and Asia. The reason for this success is that Daytona pays close attention to bikers’ needs, identifies them early on, and integrates this knowledge into its products in the best way possible. Daytona’s own test track Any company that operates its own research and development department must be able to test its products properly. This is no problem for Daytona: A 750-meter-long circuit on the company’s 97-hectare site fills the bill nicely. The R&D department also has its own engine dynamometer for determining performance, exhaust gas, and noise values. Combined with Daytona’s efficient distribution center and headquarters, these facilities give the importer an outstanding, highly professional reputation in the motorcycle industry. The ideal complement: a racing team the opportunity to the fullest. In the rain the power of the Yamaha production bike combined with Miyazaki’s unequaled knowledge of the course was enough to win the Japanese rider his first Grand Prix victory. Ricoland – the motorcycle paradise The name “Ricoland” combines three words: rider, community and land. This Daytona subsidiary has the largest sales space in all of Japan and is an absolute paradise for motorcycle enthusiasts. Nowhere else can you find such a large collection of motorcycle products, including tuning kits, apparel and MO- TOREX motor oil. Since MOTOREX’s market entry in the “land of the rising sun”, its high-quality products “made in Switzerland” have made a big impression on the technology-conscious Japanese. MOTOREX’s success has also been due to its racing wins throughout the world in various classes, and to MOTO-LINE’s complete product range. Bike racing fanatic Henry Abe is not only the CEO of Daytona but also the • 04/72 Founding of the company in Osaka Japan manager of the MOTOREX Daytona • 06/74 First use of the Daytona brand racing team. The team competes in the • 11/76 New headquarters in Iwata, Japan Japanese 250 cc Championship and • 08/79 Start of research and development on original to some extent also in the 250 cc World Championship. 36-year-old Osamu Miyazaki, for example, riding a Daytona motor-cycle parts and distribution of parts in Japan • 03/92 Founding of “Ricoland”, the largest parts and accessories store in Japan • 01/00 Launch of “Netriders” Internet portal Yamaha in the Suzuka Grand Prix, rode Over 8000 items are in stock. They even • 01/01 New headquarters with test circuit in Mori- Osamu Miyazaki rides for the MOTOREX circles around the bike manufacturers’ In addition, the internet portal Machi ideally situated between Tokyo and Osaka include automobile chassis components Daytona team. This year he won the Suzuka teams. A wild card got Miyazaki a place www.net-riders.co.jp, which is opera- developed in-house. Grand Prix. on the 250 cc starting line, and he used 11 ted by Daytona, reaches a new customer stratum, allowing products to be marketed directly and extremely competitively. According to Mr. Abe, the greatest challenge is to induce the extremely technology-focused Japanese to become more fun-oriented riders like those in the United States or Europe. With MOTOREX and good ideas, Daytona will certainly be successful here too! Some figures on the companies: President Mr. Henry Abe Sales in 2001 3,849,582,000 Yen Employees 61 Subsidiaries Ricoland and R.S.C. with Netriders Internet portal At Daytona, accessories and tuning parts are tested to strict criteria before they are approved for sale.